Every growing business reaches a point where instinct alone isn't enough — where the decision that used to be obvious no longer is. I work alongside founders, Managing Directors and leadership teams to bring structure, evidence and independent commercial thinking to the calls that matter.
Businesses rarely struggle because they lack information. Most have more data than ever, and still make the call on instinct.
They struggle because decisions get harder as the business grows — more opinions in the room, more at stake, less time to pressure-test the thinking before committing to it. That's not a data problem. It's a decision-making problem, and it's exactly where I help.
Can we afford another location? Is now the right time — and what happens if we grow faster than the business can cope with?
What return are we actually expecting, what assumptions is that built on, and what happens if we're wrong?
Is it volume, price or cost? What's controllable, and where should we focus first?
Or do we need better systems, clearer accountability, or a different structure entirely?
Which opportunity creates the greatest value — and what should we stop doing to make room for it?
Sometimes the decision is already made in your head. You just want someone experienced to pressure-test it before you say yes out loud.
Identify what's actually driving performance, uncover root causes rather than symptoms, and focus effort on the actions that will have the greatest commercial impact.
Support growth, recruitment, investment and operational decisions through structured commercial analysis and honest, independent challenge.
Ongoing commercial support for leaders who want an experienced sounding board in the room before — not after — the important decisions get made.
Not a template to fill in — a discipline for making sure the business is solving the right problem, not just the loudest one.
What decision are we actually trying to make? Everything starts with getting this precisely right.
Separate fact from assumption. Understand what we know — and what we still need to find out.
Pressure-test the thinking. Challenge assumptions and bring in perspectives the room might be missing.
Evaluate the realistic options, understand the trade-offs, and strip out unnecessary complexity.
Choose the path that gives the greatest confidence — not simply the loudest opinion in the room.
Capture what the decision taught us. Every important decision should make the next one easier.
Confidence comes from understanding — not guesswork.
I've spent my career in strategic planning for a large global business — covering insights, planning and forecasting for decisions with real commercial consequences.
I'm not here to make decisions for you. I'm here to ask better questions, challenge assumptions, and help you reach decisions you can confidently stand behind — built on evidence and commercial judgement rather than instinct alone.
When we finish working together, my goal is simple: I want your business to make its next decision better, because it has learned a better way of thinking about it.
No fixed package before we've talked. These are the shapes an engagement usually takes.
Focused work on one significant commercial decision — pricing, capacity, recruitment, investment or growth — from framing the question through to a clear recommendation.
Ongoing monthly support for founders and leadership teams who want an experienced commercial sounding board available whenever an important decision arises.
Structured sessions to help a leadership team work through a shared decision together, rather than arriving at it separately.
Whether it's growth, recruitment, investment, performance, or just wanting another experienced commercial view before you commit — I'd like to hear about it. No pitch, just a conversation.